Getting Your Band Started on Twitter
So, your band’s on Facebook (what band isn’t?) but now you’ve decided to step inside into the big, great open world that is Twitter. Cool! You’ve made a good choice. Out of all the Social Networks I use Twitter is my favourite because of it’s fast-paced action, breaking of world news and the openness of it; it’s fantastic for discovery. You can find lots of people with similar interests as you and make great connections from it. I can say without doubt that BandsNI wouldn’t be where it is today without the use of Twitter.
But when you’re getting started the problem is: What do you do and how do you do it? For many first time users Twitter can be a daunting place – there is a certain kind of social networking etiquette that you won’t find on Facebook. For bands especially it can seem like “Oh it’s the popular thing, loads of people are on it, we can reach new fans on there. Let’s get stuck in.” But you need to know the basics of Twitter first if you want to a) make sure you don’t piss-off potential new fans b) reach your bands full potential on it.
FILL OUT YOUR PROFILE! Ahem… sorry. This is the most basic thing anyone needs to do on Twitter if they want to attract the attention of and, ultimately, gain followers. You get 160 characters to write an eye-catching bio that’ll make people click that little follow button, so you best make it a good one. Why? Your profile is most likely the first or second impression someone will get of you through Twitter and if it isn’t enticing enough then why should they follow you?
I come across poor Twitter bio’s like this on a daily basis – “We are a band.” Great. Absolute brilliant. I wonder if they came up with that all by themselves? Often there’s just a link where clearly the band thinks that if you’ve got as far as their profile then you’ll click the link that they’ve placed there. That’s not the case for most Twitter users. It’s time to get real – there are hundreds of thousands of bands on Twitter and fans are not going to follow every one in the off-chance that they might like your music. The key is that you need to stand out; give people an idea of what they’d be getting themselves into if they followed you. At the very least write in your genre. My favourite type of music is Indie Lo-Fi/Surf Rock, which is kinda hard to come across in most of the publications I read. If I stumble upon a band whose bio says that they’re this genre then i’ll click on and read their tweets to see what else I can find out about them. In other words – they’ve intrigued me enough to take a few minutes of my time checking them out that little bit further.
Three key things to remember when writing your bio:
- Give the fan the most basic information they need to know about your band (such as genre and location).
- Give them an idea about the personality of the band. Are you laid back, passionate, hard-working, full of anger?
- What is that attractive quality about your band that distinguishes you from the millions of other bands out there?
If you have a website (and if your band is serious about ‘making it’ and you don’t have a www. then why not?) then put it in the space designated for a web address. If not then link to your bands Facebook page, Bandcamp or Soundcloud.Tags: advice, lists, twitter